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16 October 2012 Aston Martin 5

The not-so-new Aston Martin Vanquish

How fast time flies in the world of £200,000 supercars.

It was only back in May that Aston Martin cautiously removed the covers from a new concept car at the exclusive Villa d’Este concours. Called AM310, it was there to showcase future Aston Martin design language, though to me and many others it looked like little more than a new dialect. Five months later, not only has the production version been revealed, named and priced, it’s been released to the press for evaluation.

aston martin  The not so new Aston Martin Vanquish

It’s called Vanquish, costs £195,000 and boasts a new version of same V12 engine that’s been in continual use by Aston Martin since last century. Its key selling points are that it’s the most powerful production Aston ever sold (so excluding the £1.2 million, 77-off One-77) sits on a heavily revised, carbon-fibre reinforced version of structure that’s underpinned all Astons since 2003 and has an at least partly new interior.

Is it possible to both like and be slightly disappointed by a car at the same time? If so, this is how I felt soon after climbing from the Vanquish’s interior after a short but instructive turn at its wheel on both road and track.

The bad news is that if this really is a new car, it has a funny way of showing it. However revised, the engine, gearbox, platform and gearbox are derived directly from those used by the DB9 nearly a decade ago. Also the instrument pack remains as beautiful as it is impossible to read, one failing I really did expect Aston Martin to have addressed.

aston martin  The not so new Aston Martin Vanquish

On the other hand, ask what yourself what customers have traditionally wanted from an Aston Martin. It’s certainly not that it be the fastest, most exciting, comfortable or quiet car in its class. Indeed if I trawl through my mental notes of Astons of old, I can’t think of one that led the field in any of these ways. If ever a car was less about what it did than the way it did it then an Aston, surely, is it.

Here the Vanquish will not disappoint. That V12 sounds better than ever, its ride and handling are perfectly suited to its role as a high performance Grand Tourer and while its looks once more fail to capture the purity of Ian Callum’s DB7 or DB9 designs, no-one’s going to look at the Vanquish and think it ugly.

But I wonder whether this is enough. The improvements are numerous, but they are small. Indeed the single greatest step for a driver like me is the liberation of a few vital extra centimetres of legroom in the cabin. Nor does the Vanquish feel impossibly quick despite the apparently vast output of its engine. It’s more refreshingly rapid than ferociously fast: that 565bhp only sounds impressive until you consider the closest rival Ferrari offers 730bhp in a lighter car.

aston martin  The not so new Aston Martin Vanquish

Aston Martin’s next move will be interesting to see. When in 2006 Ferrari replaced the 575M it was with an entirely new car: the 599GTB. Similarly when that car was replaced earlier this year by the F12, its engine alone bore the slightest resemblance to that of its predecessor. Measured against this pace, Aston Martin are falling short.

In its bad old days Aston lurched from owner to owner, producing cars on an inadequate budget that sold in tiny quantities and only because they retained an olde world charm in place of state of art technology and ability. Only when Aston went cap in hand to Ford, a company with both money and know-how, did its circumstances turn around. What the company really needs is a new design language and a product range that’s not merely usefully updated but genuinely new. Like the Vanquish though I did, this is not that car.

Add your comments

5 comments on The not-so-new Aston Martin Vanquish

  1. hamfan, 16 October 2012 16:40

    Disappointed with the looks. Still pretty, but same old, same old. I suspect Astons are like Morgans for richer people. Buyers know they’re nowhere near as good as the competition, but they go on getting them for the ‘I’m one of the club’ effect. Would any normal sane person with £200k burning a hole in their pocket fork out for one? When they could get a 458 and a GT-R and still have some change?…

  2. Colin Neeson, 16 October 2012 17:40

    Think Audi will b watching this company very closely and possibly move in to take them to the next level and beyond .Aston have hit a glass ceiling and don’t know how to or are scared to radically renew this car ,slight changes since first db9-vanquish customers are going to become bored with same old same old ,please someone take some brave pills and take a leap of faith into the future

  3. Bill, 17 October 2012 16:37

    Sometimes I still have remarks on car reviews, but this one sums up everything that needs to be said about Aston Martin. Well done.

  4. PeteH, 17 October 2012 17:49

    hamfan, a person with taste, dignity, and class would certainly choose an Aston over the vulgar ferrari and datsun.

  5. John Saviano, 18 October 2012 00:11

    It’s hard to dislike Astons. Attractive, elegant, & sporting. But … it’s time for something truly new. I suggested it before, and will do so again: they should buy Lotus and get access to all that creativity before Lotus is scrapped by the current owners.

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