Articles tagged Bernie Reeve

Page 80 of September 2006 archive issue thumbnail Page 80, September 2006

Fuel Runnings

In 1967, Shell created the most expensive TV advert ever shot at the time. With three GT40s. At Monza… Words: Gordon Cruickshank Photography: Bernie Reeve It’s scarcely credible, but here’s the call which begins this story: “Hallo, Monza circuit office here. You want to hire the track? Certainly. For how long? A month? That’s fine. Name? Shell Oil. OK, it’s all yours…” It was in 1967 that Shell’s...

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