Remember the original Mach Mustang, the Mach 1? Introduced in 1969 as a high-performance version of Ford’s original pony car, it went on to fame and fortune, not least in a starring role in the Bond caper Diamonds Are Forever. A 7-litre V8 probably helped too. Excellent. Now forget it. Completely. Because while the name of this Ford Mustang Mach-E differs by just one letter, it is as far removed in time and concept from the Mach 1 as was the Mach 1 from the Model T.
It shows just how hard Ford is trying to sweep up stardust dropped over half a century ago, and sprinkle it on what is, after all, an electric SUV. You won’t even find a Ford badge on it, not least because it reckons customers will be far more likely to part with nearly £60,000 for a Mustang than they will a Ford.
Is this quite the desecration of the Mustang name it might at first appear? Well, no but only because you can still buy a V8-powered rear drive, manually operated Mustang coupé, and long may that remain the case. But you suspect that Ford has dropped hundreds of millions into this new generation because it knows the days of the traditional version are well and truly numbered.