That best-selling Ford

Browse pages
Current page

1

Current page

2

Current page

3

Current page

4

Current page

5

Current page

6

Current page

7

Current page

8

Current page

9

Current page

10

Current page

11

Current page

12

Current page

13

Current page

14

Current page

15

Current page

16

Current page

17

Current page

18

Current page

19

Current page

20

Current page

21

Current page

22

Current page

23

Current page

24

Current page

25

Current page

26

Current page

27

Current page

28

Current page

29

Current page

30

Current page

31

Current page

32

Current page

33

Current page

34

Current page

35

Current page

36

Current page

37

Current page

38

Current page

39

Current page

40

Current page

41

Current page

42

Current page

43

Current page

44

Current page

45

Current page

46

Current page

47

Current page

48

Current page

49

Current page

50

Current page

51

Current page

52

Current page

53

Current page

54

Current page

55

Current page

56

Current page

57

Current page

58

Current page

59

Current page

60

Current page

61

Current page

62

Current page

63

Current page

64

Current page

65

Current page

66

Current page

67

Current page

68

Current page

69

Current page

70

Current page

71

Current page

72

Current page

73

Current page

74

Current page

75

Current page

76

Current page

77

Current page

78

Current page

79

Current page

80

Current page

81

Current page

82

Current page

83

Current page

84

Current page

85

Current page

86

Current page

87

Current page

88

Current page

89

Current page

90

Current page

91

Current page

92

Current page

93

Current page

94

Current page

95

Current page

96

Current page

97

Current page

98

Current page

99

Current page

100

Current page

101

Current page

102

Current page

103

Current page

104

Current page

105

Current page

106

Current page

107

Current page

108

Current page

109

Current page

110

Current page

111

Current page

112

Current page

113

Current page

114

Current page

115

Current page

116

Current page

117

Current page

118

Current page

119

Current page

120

Current page

121

Current page

122

Current page

123

Current page

124

Those invaluable sales statistics issued by the SMM & T show that for the first three months of 1972 Ford sold 47,877 Cortinas, whereas British Leyland sold only 29,963 of their former best-selling 1100/1300 range. (Last year the position has reversed, by a big margin in favour of BL). If Marina sales are added to the 1100/1300s, however, BL topped the Cortina figure by 11,847 cars, in respect of sales of new vehicles in Britain, Ireland and the I-o-M. Moreover, Marina sales almost equalled the 1100/1300s, without the help of the Maxi, so it seems that Lord Stokes judged correctly, namely, that the ordinary buyer no longer favours advanced techniques in car design.

The following are the private-car quarterly totals, with the bestselling model where known, in brackets: British Leyland 151,169 (1100/1300); Ford 93,629 (Cortina); Vauxhall 33,047 (Viva); Chrysler-UK 32,256 (Hillman Avenger); Renault 15,156 (Twelve); Volkswagen 12,423 (Beetle); Fiat 11,584 (124); Chrysler-France 10,059 (Simca 1100); Volvo 5,106 (140); Peugeot 3,448 (504); Opel 3,426 (Kadett); Audi-NSU 3,407 (100); Citroën 3,203; DAF 3,191; Saab 2,470 (V4 96); BMW 2,367; Toyota 2,263; Mercedes-Benz 1,224 (220); Skoda 1,081 (S); Lotus 441; Reliant 361; Alfa Romeo 345; Jensen 145. This does not include 8,888 imported and 879 British cars for which no break-down is available.

In general, sales are up on the corresponding period in 1971, only Chrysler-UK and Vauxhall suffering a reversal. Very significant increases from sales below 1,000 cars in the 1971 quarter were enjoyed by Peugeot (plus-2,485), BMW (plus-2,368), Toyota (plus-1,705), Skoda (plus-672) and Mercedes-Benz (plus-360). Of sportscars, Spridgets were down by 38, MG-B & C up by 48, and Jaguar E-type sales increased by 201, no doubt because people like V12s. Readers will be able to draw their own conclusions. — W. B.

Related articles

Related products