It is strange to think that Rolls-Royces are now made in exactly the same way as almost all other cars, at least at a conceptual level. When BMW first relaunched the brand in 2003, the then-new Phantom had a unique aluminium spaceframe, while the Ghost, which joined it in 2009, came with an adapted monocoque from the 7 Series. Architecturally the two cars had nothing whatsoever to do with each other.
This new Ghost uses the same versatile and modular structure as the Phantom and Cullinan SUV, as will future versions of the Wraith and Dawn. It’s called platform architecture, and less noble companies have been doing it for decades because it allows cars to appear different on the surface while having more than a little in common beneath the skin. An early example was the Type Four platform in the ’80s shared by the Fiat Croma, Alfa 164, Lancia Thema and Saab 9000.
As ever with the new Rolls-Royce, these structures are assembled in Germany before being shipped to Goodwood for fit, finish and liberal applications of the stardust required to turn a hunk of well-engineered metal into a car fit for perhaps what remains the most coveted automotive brand of all.