We all know that cars and watches go together like a horse and carriage so it’s no surprise that classic rally organiser HERO- ERA is dipping a toe into the world of horology with the launch of its very own, Swiss-made watch designed specifically for adventurous drivers. Made by private label manufacturer Alatron, which anonymously produces timepieces for several of the biggest luxury brands, the 44mm watch can be bought with a plain, polished steel case or finished in a stealthy black PVD treatment.
Cushion-shaped and with a round dial, it features an aluminium 24-hour bezel that’s divided into light and dark halves. These represent night and day and work in tandem with a bold additional hour hand to provide a second time zone reading, making the watch ideal for use on the type of multi-week, transcontinental rallies for which HERO-ERA is famous.
A self-winding mechanism from the tried and trusted Swiss movement manufacturer Soprod lies beneath the dial, which carries brass hands and applied numerals filled with glow-in-the-dark SuperLuminova to enable the watch to be used during those gloomy night stages.