Chopard co-president Karl-Friedrich Scheufele must be one of few car enthusiasts to have competed in every Mille Miglia since his firm became its official sponsor way back in 1988. As it does every year, Chopard created a special Race Edition piece to mark the 2020 rally, and for the first time unveiled a futuristic concept watch inspired by motor sport. A hefty 48mm job with an asymmetrical case made from blackened titanium and fitted with a tourbillon movement, it costs as much as a decent car and isn’t an ‘everyday wearer’.
But Chopard’s brand-new Alpine Eagle chronograph certainly is, and there’s a nice story behind it. In 1979, when Scheufele was a 22-year-old apprentice at the family-owned firm, he noticed that the Chopard line-up lacked a sports watch – something that niggled, since he was a keen skier and sports car driver.
At the time, the Patek Philippe Nautilus and the Audemars Piguet Royal Oak had proved the demand for luxury sports watches so, inspired by their aesthetic, the young Scheufele sketched out his vision for a Chopard version, and a model called the St Moritz was born.