Elfyn Evans has his feet firmly on the ground – but most people who come from Dinas Mawddwy do. It’s a quiet and unpretentious village, home to around 600 people, close to Machynlleth in mid-Wales, and surrounded by stunning countryside: heaven for mountain biking and outdoor training. Evans’ grandfather founded a motor dealership there in 1930, which expanded over time and in 1983 was renamed after Elfyn’s father: Gwyndaf Evans Motors.
Elfyn used to work there himself – “before the whole rallying thing took over” – but he’s still grateful to have it there in the background. “As a rally driver, your career is relatively short,” he points out. “So it’s always good to have something to come back to.”
Gwyndaf – a cult hero himself – still does his son’s gravel notes, checking the pace notes ahead of the competing cars. It’s very much a family business, in every sense.