LETTERS FROM READERS, January 1962

Author

admin

Browse pages
Current page

1

Current page

2

Current page

3

Current page

4

Current page

5

Current page

6

Current page

7

Current page

8

Current page

9

Current page

10

Current page

11

Current page

12

Current page

13

Current page

14

Current page

15

Current page

16

Current page

17

Current page

18

Current page

19

Current page

20

Current page

21

Current page

22

Current page

23

Current page

24

Current page

25

Current page

26

Current page

27

Current page

28

Current page

29

Current page

30

Current page

31

Current page

32

Current page

33

Current page

34

Current page

35

Current page

36

Current page

37

Current page

38

Current page

39

Current page

40

Current page

41

Current page

42

Current page

43

Current page

44

Current page

45

Current page

46

Current page

47

Current page

48

Current page

49

Current page

50

Current page

51

Current page

52

Current page

53

Current page

54

Current page

55

Current page

56

Current page

57

Current page

58

Current page

59

Current page

60

Current page

61

Current page

62

Current page

63

Current page

64

Current page

65

Current page

66

Current page

67

Current page

68

Current page

69

Current page

70

Current page

71

Current page

72

Current page

73

Current page

74

Current page

75

LETTERS FROM READERS

N.B.—Opinions expressed are those of our Correspondents and “Motor Sport” does not necessarily associate itself with thern.—Ed

WEST GERMAN PRICES

Sir,

” So B.M.C. means business . . in Western Europe exports up by 71%, with a 95% increase in the last three months . • . The secret to success is competitive prices.” Thank you, Mr. Harriman, for providing these statistics which are so cheering, but being a resident of Western Europe I regret I cannot report a startling increase in British car sales generally or B.M.C. products specifically. May I be allowed to question these sales statistics in an attempt to arrive at the true situation ?

Let us first make quite sure that the car sales quoted as applicable are to persons permanently domiciled in the country of sale, i.e., a sale in Germany only to a German. Discount those cars sold to members of the N.A.T.O. Forces and attached civilians, as these vehicles are subsequently re-exported to the U.K., Canada, etc. Discount, too, the cars used by the appropriate sales organisations as demonstration and service vehicles for the above market, and then we arrive at a representative figure.

I hope this does not sound too elementary, but in my experience it goes a long way to explaining why British cars on European registration arc conspicuous by their absence, despite statistics to the contrary. And while percentages are impressive they can be used to cover numerically insignificant increases. Can we have figures please, Mr. Harriman? Competitive prices ? You are a West German considering the new car market—it looks like this :—

Ford 12M .. • • 5555

I await information with interest to prove that West Germany is the Western European exception to Mr. Harriman’s Common Market Optimism. Germany. ” UNGLAUBIGER,” [Name and address supplied.—En.] * *

You may also like

Related products