It is no secret that the Aston Martin Vantage did not exactly leap out of the starting blocks when it went on sale three years ago. In fact the relative lack of success of this most important model – not just for the volumes in which it should have sold, but the more youthful buyer to whom it should have appealed – was one of quite a few reasons the company was in such dire straits that last year it found itself in need of a new senior management team.
And this, the Vantage F1 Edition, is the first visible fruit of that new arrangement, though it should be said that the turnover of senior staff has scarcely abated since Tobias Moers, the former boss of AMG, took over. Indeed since his arrival David King – one of Aston’s longest serving and most highly respected engineers – gifted stylist Miles Nurnberger and chassis development wizard Matt Becker have all left the building.
For now this ‘F1’ Vantage has to address the problems that were perceived to have held back the original which, incidentally, remains on sale. Principally these were that it didn’t look good enough and didn’t perform well enough for the price asked.