“Bill Newburg, the old president of Chrysler Corporation, told me he could count on the sale of at least 500 Imperials a year, simply because I owned one.”—Tom McCahill, the outspoken American road-test writer, in a recent interview by an American automotive magazine.
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” ‘When they reach 2 per cent market penetration we’ll worry about foreign cars,’ announced a Detroit auto builder 10 years ago. They’re there, sir. As a matter of fact, VW is there—and more—all by itself. And Detroit isn’t doing anything about it, because Detroit can’t do it half so well as VW. Just to make matters worse, VWs are now available with automatic transmissions, semi-automatics and even fuel injection.”—Car & Driver commenting on the continued popularity of the Volkswagen in the U.S.A.