Perhaps “Despairing Morgan Lover” omitted to give his name and address when ordering, in any case I feel he is somewhat confused. Surely higher prices would give shorter delivery delays and the converse apply. However, it is not Morgan’s policy, as in regard to delivery, no-one anticipated the large increase in demand during past years. Also it is the firm’s wish to try and maintain an export performance in excess of 50% of total production.
As to prices “what a comparison”, maybe D.M.L. could afford the higher priced Morgan if he didn’t have to continue supporting the opposition mentioned, but does this not indicate the greater difficulties for a small firm in these times of really acute inflation? I trust Despairing Morgan Lover will contact me personally so that I may give him a more detailed explanation.
Malvern Link, P. H. G. Morgan, Managing Director, Morgan Motor Company Limited