Mention Morgan cars to your mates and I guarantee that you’ll be met with that most predictable of retorts: “Aren’t they all made of wood? Watch out for termites…” No matter how stylishly retro or affordable Morgans were, approaching the 21st century its manufacturing technique had come to define the brand as stuck in the past.
Morgan used to hold its own on road and track. At Le Mans in 1962 a factory-run Plus 4 Super Sports driven by Chris Lawrence and Richard Shepherd-Barron topped the 2-litre GT class, and that success could have come a year earlier if the ACO had not rejected the car for “looking too oldfashioned”. Morgans divided opinion even then.
In the mid-1990s, and approaching its centenary year, company head Charles Morgan decided it was time to prove that his family business could indeed cut it in the modern age and began work on the company’s first all-new design since 1964’s Plus Four Plus.