Standard announce a new four door "eight"

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The Standard Motor Company, who in the last eight or nine years have staged a meteoric rise to the forefront of British motor manufacturers, have again shown their accurate gauging of topical public demand by the production of a new “wartime model” four-door “Eight” saloon. This new car, which costs £159 (de luxe model, £169), has the remarkable petrol consumption figure of 45/48 m.p.g., which allied with the — for nowadays — low annual tax of £10, provides as economical a motoring vehicle as it is possible to find. Yet, for all this necessary and wise concentration on economy, the Flying Standard Four-Door “Eight” lacks nothing in finish, accommodation and equipment. The all-steel body, for example, seats four people without the slightest suggestion of crowding — with plenty of space for head and knees. A substantial enclosed luggage locker takes care of a really practical amount of luggage. An excellent system of hidependent front wheel suspension provides riding qualities superior to those of many Much larger vehicles And this car looks good—partly owing to the low height of its body, which, planned to eliminate foot-wells or running boards, gives a grace which belies the roominess within. The Standard Motor Company, who announce this model as the car which provides “peacetinire motoring for the wartime purse,” have done a good job in producing a new model with the comfort, roominess and efficiency to which most motorists had become accustomed in the days of peace, yet at a price and with tax and running costs to fit the wartime car owner’s restricted budget. The Flying “Standard Four-Door” Eight,” by the way, has a top speed of over 60 m.p.h., synchromesh gearbox, and flushfitting sliding roof.