“The facts are that only Jaguar fans are clamouring for Jaguars. If there were any evidence of mass demand for Jaguar-like cars you call be sure that other manufacturers would have started building them years ago. Commercial ideas are always copied—but who copies Jaguar? . . . For years admirers of the car’s outstanding value have been asking: ‘How does Jaguar do it?’ The merger with B.M.C. has uncovered the secret. The sad answer seems to be: by not building models profitable enough to cope with the realities of modern trade.”— Penthouse, the magazine which prefers Buicks to Rolls-Royces, attacking Jaguar, in an article headed “The Mechanical Microcosm”.