It is sad that Great British makes are taking on new manufacturing identities and that long-established factories such as Vauxhall’s at Litton and Austin’s at Longbridge are faced with closure or reduced production. The reasons for this, in the case of the BMW/Rover calamity, are discussed in End Of The Road (ISBN: 0-273-65300-8) by Chris Brady and Dr Andrew Lorenz. Brady is the former business editor of the Sunday
Times, who forecast that Rover would be sold three months before that sensational announcement, and Lorenz a director of MBA studies at London’s City Business School, who interviewed virtually all the major players in the BMW/Rover camps.
Between them they disclose who the winners and losers really were and how they see the future of Rover and BMW. Subtitled A Brand Too Far, this revealing story costs £19.90.