Later this year Formula 1 will release its first fragrance collection. And you can bet that the heady aroma of burnt fuel won’t be one of the scents placed on the shelf.
Previously revelling in high-octane entertainment, F1 is now facing questions over its future existence.
Bans on the sale of new conventional petrol and diesel cars are approaching, so manufacturers and sponsors are more likely to put money into Formula E than F1.
The young audience that F1 is desperate to attract are concerned about the world in which they’ll grow up in. Where does that leave a championship that uses seven jumbo jets to transport cars around the world – to then burn fuel at each destination?