The sporting group of Deloitte has calculated that individual Grands Prix are the world’s highest revenue-generating annual events.
The company says that in 2007 each GP had an average revenue of $217 million, which compared with $24m for NFL football games and $8m for Premier League football matches.
On overall return, F1 ranks third with $3.9 billion, behind the NFL on $6.5bn and Major League Baseball on $5.1bn. The F1 figure is comprised of central revenues from broadcasting, race sponsorship and corporate hospitality, along with team and circuit revenues.
“Global revenues of more than $3.9 billion and total viewing figures in excess of 350 million for 2007 make impressive reading,” said Alan Switzer of Deloitte. “With measures such as the future Asian expansion, development of more ‘local heroes’ and the introduction of night racing, we expect these figures to rise.”