Sir, I’m sure you are inundated with feedback on the relaunch.
I’d like to stress that I have been, and will continue to be, a loyal reader and that I’m not another ageing ultra-conservative. Indeed, I learned to read courtesy of the title in the early 1970s.
However, I feel that there still remains considerable work to do. As a professional in the media business, I question your logic of moving to what appears to be a very ‘me-too’ cover layout — I tend to believe that page two of the October 2004 issue would actually be more arresting on-shelf than page one. And there’s a real weakness in the Art Direction; the font choices and mixes, and the cropping and layout of many of the photographs is confusing. Even my 11-year-old son agrees, so it’s not just the middle-aged.
Despite this tirade, I wish you success. Just tidy it up!
Julian Smallwood, Paris, France
Matters of Moment, January 1999
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