What’s in a name? A great deal when you have a product to sell. Something both memorable and relevant, surely? That wasn’t the situation Ferrari found itself in when the covers first came off the angular beauty of the ‘Daytona’ at the Paris Motor Show of autumn 1968.
You can just imagine the chatter among the assembled journalists: “What’s it called?”; “The 365 GTB/4.”; “What was the last one called?”; “The 275 GTB/4”; “Bit wordy, these names… Has Ferrari done anything of note recently that it could name a car after instead?”; “Well, it locked out the podium at Daytona last year”. “Perfect!”
And hey presto, the car was unofficially nicknamed the Daytona in tribute to Chris Amon/Lorenzo Bandini’s 330 P3/4 Spyder leading the 330 P4 Coupé of Mike Parkes/ Ludovico Scarfiotti home in the 1967 Daytona 24 Hours, with the 412P of Pedro Rodríguez/ Jean Guichet in third.
Rarely, if ever, has the media better named a new car than its maker, but Daytona stuck and, while Ferrari’s official records scarcely ever mention the term, that’s how the 365 GTB/4 has forever become known to the wider world.
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