Straddling both the worlds of Formula 1 and rallying, the Fiorio family has had a sizeable impact upon both. Cesare found his feet in rallying as a driver first, and then most notably as head of Lancia’s World Rally Championship during the 1970s, where he was closely involved with the legendary Stratos. He then moved to F1 and attempted to unite Prost and Senna at Ferrari, before going on to join Ligier and finally Minardi. He’s also raced powerboats and was even on the board of Juventus football club. His son, Alessandro (Alex), stuck firmly to the stages, making his WRC debut in 1986 before going on to rack up 51 starts and 10 podium finishes at the top level.
My father was running the family leather business and raced as a hobby. But during this time we had the world war and toward the end of that our factory became the central meeting point of the partigiani resistance movement. By the end of the war, which we had managed to finish how we wanted it to finish, the family business was no longer a good business, so he found a job with Lancia, running the press and public relations.
He had a lot of responsibility. The image of Lancia passed through his job, so it was a big effort and he was a busy man. But he kept work and home life separate. As a boy I wasn’t aware of Lancia.