Ford Bronco DR brings Baja 1000 spirit to Broad Arrow’s Monterey auction

Built by Ford Performance and Multimatic as a limited-run desert racer, this unused Bronco DR pays tribute to Parnelli Jones’s Baja-winning 'Big Oly' while offering a rare chance to own a competition-ready off-road machine

Ford Bronco DR desert racer in profile

Broad Arrow Auctions

July 28, 2026
Rear-mounted spare wheel on the Bronco DR

1. Body is made from glass-fibre panels attached to hardened steel rollcage

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If news reports and social media posts from June’s Baja 500 inspired you to have a go at Mexico’s madcap desert race, now might be the time to start building a suitable dune basher for next year.

BFGoodrich off-road tyre fitted to the Bronco DR

2. BF Goodrich Mud-Terrain tyres measure 37in in diameter

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Or you could just buy this wild and crazy Ford Bronco, because the DR in its name refers to the fact that this is a turnkey desert racer that’s been professionally built from the ground up.

Big Oly Ford Bronco

3. Paint job replicates Parnelli Jones’s 1970 Mexican 1000-winning Bronco ‘Big Oly’

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Ford Performance launched the DR back in 2021 as a limited edition of 50 vehicles based on a hugely modified version of the Bronco platform. Built in partnership with Canada-based Multimatic Motorsports (which also worked on the development of the latest Ford GT road car and Mustang GT3 racers), the DR bristles with top-quality off-road fixtures that make it vastly different from the regular Bronco SUV.

Competition cockpit of the Ford Bronco DR

4. Interior is fully reconfigured for racing

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For a start, the DR features a custom-built rollcage and glass-fibre body panels, all suspended on Multimatic spool-valve dampers and massive, 37in diameter BF Goodrich off-road tyres.

MoTeC dashboard display in the Bronco DR

5. Five-litre Coyote V8 produces more than 400bhp

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Up front, meanwhile, the regular Bronco engine options were ignored in favour of a 5-litre V8 Coyote motor that churns out 412bhp to drive all four wheels through a 10-speed automatic gearbox bolted to a stock transfer case (the configuration used by Ford for its works off-roaders).

Heavy-duty skid plate beneath the Bronco DR

6. With 19 miles on the clock, the DR is pristine both top and bottom (but maybe not for long…)

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And, best of all, this Bronco DR has yet to be used in anger – it has covered a mere 19 miles since it was built, and doesn’t have a single cactus scratch on the gold, white and blue coachwork that replicates the livery of ‘Big Oly’, the Bronco driven to victory in the 1970 Mexican 1000 by Parnelli Jones.

Rear view of the Ford Bronco DR

Just 50 DR versions of the Bronco were made; it isn’t road legal

Broad Arrow Auctions

2023 FORD BRONCO DR
On sale with Broad Arrow Auctions, Quail Golf Club, Carmel, California, August 13-14.
Estimate: £200,000-£250,000. broadarrowauctions.com