Articles tagged Coca-Cola

Page 87 of September 2013 archive issue thumbnail Page 87, September 2013

Lunch with... Tyler Alexander

Now retired, the American is one of McLaren’s unsung heroes – a key cog during the company’s spectacular evolution Writer Simon Taylor | Photographer Charles Cest Career in brief Born: 2/9/1940, Weymouth, Mass, USA 1961: SCCA mechanic. 1963: John Mecom. 1964: Bruce McLaren Motor Racing as engineer, then team manager in Tasman Series, sports cars, Formula 1, CanAm, Indycar. 1982: Mayer Motor...

Page 19 of June 1999 archive issue thumbnail Page 19, June 1999

Legends - History in print

"Hold this for a second", said Roy Salvadori, handing me a glass of beer. "No, on second thoughts perhaps you'd better hold this," and he passed a half-eaten sandwich into my care. Racing.was over for the day, and this maddening eight-year-old had asked for Roy's autograph. It was the Oulton Park Gold Cup in 1954. August 7 1954, to be precise. The date is etched in my mind as the first time I saw...

Page 40 of June 2005 archive issue thumbnail Page 40, June 2005

"They must have been crazy"

That's what Aston Martin works driver David Brabham thinks of the men who won the 1959 Le Mans 24 Hours. As the DBR9's attack on the race gets ever closer 'Brabs' samples the victorious DBR1. By Damien Smith What do you think of when you hear the words 'Aston Martin'? If you're under 40 James Bond might spring to mind. A little older and it's more likely to be the cars themselves: maybe the DB4...

Page 60 of December 2011 archive issue thumbnail Page 60, December 2011

"It was a partnership that would be impossible today"

Ken Tyrrell was much more than just my team boss – he was a lifelong friend too, and one whom I never tire of talking about, as I recently told Nigel Roebuck When we speak of legendary partnerships in motor racing, perhaps the one that would spring first to most minds is that of Colin Chapman and Jim Clark: throughout his eight-year Formula 1 career Jimmy never raced other than a Lotus, after all...

Page 33 of August 1977 archive issue thumbnail Page 33, August 1977

Around and About

Janspeed Celebration Tuning companies have come and gone in their dozens over the years, but one which has remained constant in its integrity and solvency throughout all the ups and downs of the trade has been Janspeed Engineering Ltd. of Salisbury. The other week we went down to the Wiltshire cathedral town to help Jan Odor celebrate a triple anniversary: 20 years since he escaped to England...

Page 135 of September 2011 archive issue thumbnail Page 135, September 2011

Paid-for drives and unpaid debts

Paid-for drives and unpaid debts Brian Redman and Peter Sutcliffe were reunited at the Festival with what had been Peter's Ford GT40, chassis '1009', the car that the pair had co-driven to fourth place in the 1966 Spa 10001(ms. This was a terrific result for a private entry, tucked in behind the Essex Wire-entered sister GT40 of Peter Revson/Skip Scott in third place, Frank Gardner/Sir John...

Page 81 of September 1988 archive issue thumbnail Page 81, September 1988


Jaguar by Philip Porter. 224pp. 9.1/4"x 13". (Sidgwick & Jackson, Tavistock Chambers, Bloomsbury Way, London WC1A 2SG. £19.95.) The word "lavish" barely describes this thick arid heavy volume, with its leather-effect dust-sheet, which overflows with illustration both colour and period black-and-white. In style it often looks more like a sales brochure than a book, though the complete story of...

Page 29 of November 2004 archive issue thumbnail Page 29, November 2004


Brand smashed Sir. Do you remember the mistake Coca-Cola made about 10 years or so ago? They forgot the power of their brand. Your brand is linked inextricably with its green cover. It made your magazine identifiable in an instant, but now you've thrown that away. The cover is a mess and has no uniquely special flavour. Old fart, I can hear you think! Sure, I have a treasured copy of the August...



January 2020
Racing Rivalries: The 25 most explosive battles between drivers, teams, cars... and families.



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