BT Sport’s coverage typically attracts between 150,000 and 250,000 viewers per race, according to an analysis of BARB figures by the Motorsport Broadcasting site.
The BBC’s live coverage brought in more than a million viewers per race, and ITV will be hoping to get closer to that number with the Silverstone MotoGP round on its main channel.
Dorna has increased its efforts to promote MotoGP this year, with a behind-the-scenes documentary being filmed this season. It’s expected to be similar to F1’s Drive to Survive series that has been credited for widening the appeal of the series to a younger audience.
Formula 1, which is only available live in Britain on Sky (with the exception of the British Grand Prix), has faced its own questions of remaining relevant from behind a paywall.