High-risk and hair-raising: how MotoGP aims to hook new fans
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
World champion Freddie Spencer comments on the Austria round of MotoGP, where Jorge Lorenzo held off Marc Márquez for the victory. Plus, he considers Márquez’s change in approach this year, and his more sensible approach in 2018, and whether Lorenzo has learned from Andrea Dovizioso’s tactics against Márquez.
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Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
Last weekend’s Catalan Grand Prix was another reminder that some things in MotoGP need to change
The French Grand Prix is one of MotoGP's greatest spectacle, but it's also the most demanding weekend for the riders who call France home
Jorge Martin announced himself as the new MotoGP championship favourite in France while Marc Márquez took another trip to hell, but it wasn’t all bad news for the reigning champion