High-risk and hair-raising: how MotoGP aims to hook new fans
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
The latest Royal Automobile Club talk show with Steve Parrish. Read Lunch With… Steve Parrish in the July 2018 issue
Motorcycle racer turned TV analyst Steve Parrish joins Motor Sport magazine’s Mat Oxley and Jack Phillips ahead of his evening at the Royal Automobile Club, Pall Mall.
He looks back on how the world of motorcycling has changed since he retired, including recalling the many antics recounted in his new Parrish Times autobiography, what’s changed at the Isle of Man TT and what it was like to be Barry Sheene‘s team-mate.
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
Last weekend’s Catalan Grand Prix was another reminder that some things in MotoGP need to change
The French Grand Prix is one of MotoGP's greatest spectacle, but it's also the most demanding weekend for the riders who call France home
Jorge Martin announced himself as the new MotoGP championship favourite in France while Marc Márquez took another trip to hell, but it wasn’t all bad news for the reigning champion