Alpine emerged from following the success of Jean Rédélé in rallying Renault 4CVs, one of which won its class in the 1954 Mille Miglia.
Bought by Renault in 1973, it is now pitched as a high-tech sports car brand.
“The newly created Alpine entity will be a new generation automotive brand for discerning, passionate early-adopters,” the company said in a press release.
Its F1 paint scheme is described as the “first evocation of the Alpine F1 team’s new identity”.
The company said: “Some of the structural graphic elements will remain on the racing livery while others will change.
“The ‘oversized’ Alpine emblem in a tricolour graphics system is the first clear-cut symbol of the brand’s identity in motorsport. The blue, white and red refer to the colours of the French and British flags, which is very important to us. Numerous variations on all the motorsport assets are still to come.”
Despite a V6 turbo engine being at the heart of its grand prix car, Alpine said that its F1 involvement was a foundation of its electric future.
Its cars will “benefit from F1’s technology and expertise”, the company said.
“Efficient energy management, safety systems and connectivity solutions derived from F1’s high-performance in data analysis and processing will bring a significant competitive advantage to the Alpine products.”
It plans to launch a Renault Clio-based hot hatchback; a crossover; and a replacement for the Alpine A110 sports car, which will all be powered entirely by electricity.