Ask John Hogan: Podcast


He worked behind the scenes to put Marlboro money into Formula 1 – we asked John Hogan your questions for our podcast

John Hogan joined Marlboro parent company Philip Morris in 1973 and he pioneered Formula 1 sponsorship. He’ll be joining us for the Motor Sport podcast, and now’s your chance to ask F1’s ‘Marlboro Man’ your questions.

He not only shaped the careers of drivers such as Niki Lauda, Emerson Fittipaldi, James Hunt, Ayrton Senna and Alain Prost, but BRM, McLaren and Ferrari were fuelled by Marlboro money. Hogan stepped down from Philip Morris in 2002, when Michael Schumacher’s Ferraris were donning Marlboro logos.

From the archive

In 2003, he became sporting director of Jaguar Racing and latterly consultant at sports marketing firm CSM.

Simply submit your questions to him in the comment section below.


Update: Watch the podcast above or click below to listen