INEOS joins the team as a principal partner on a five-year deal, a signal of intent from the reigning world champions with rumours swirling that a withdrawal from F1 is on the cards.
“The technological demands of Formula 1 mean we are well-placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components,” explained Mercedes Team Principal, Toto Wolff.
“When Sir Jim Ratcliffe approached us with the concept of bringing together the three organisations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport.
“We are very excited about this agreement’s potential in the months and years ahead.”
The full Mercedes launch will take place on February 14, with the first winter test beginning at the Circuit de Catalunya in Barcelona on the 19th.