Williams unveils altered livery after ROKiT departure

F1

The new look for the Williams FW43 has been revealed

Williams FW43

 

Williams has revealed its new look ahead for its 2020 Formula 1 car ahead of next month’s restart in Austria.

Following the departure of title sponsor ROKiT, an altered livery that no longer features the red seen in testing will be the version that runs in 2020.

The most prominent sponsor is now Sofina, the Canadian food company owned by Michael Latifi — father of Williams’ F1 rookie, Nicholas.

The digital renderings of the FW43 also includes the rainbow logo that all F1 cars will feature as part of the series’ new We Race As One initiative.

Formula 1 announced earlier this week a new foundation will be formed in order to increase diversity in the sport, through internships for under-represented groups.

Williams will be hoping its 2020 car is a marked improvement on its predecessor, which remained rooted to the bottom of the standings at every circuit last season.

Earlier this year ahead of its initial livery reveal, deputy team principal Claire Williams said she was expecting a season of progress.

“We are all committed to re-building Williams and returning the team to competitiveness. As such, our 2020 campaign is about making progress.

“The fighting spirit is still very much alive, and this year, everyone will continue that fight until we get back to where we want to be.”

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