On the eve of its Formula E debut Jaguar Racing has taken a turn for the left-field: it has announced Noodle from the band Gorillaz as brand ambassador.

Lead guitarist in Damon Albarn’s (he of Blur fame) virtual band, the character is tasked with persuading younger generations into a career in engineering. 

The announcement sees her driving a Panasonic Jaguar Racing Formula E car around Mallory Park at lap-record pace, naturally.