Aston Martin DBS Superleggera: a brave move in the market
Aston Martin’s new DBS Superleggera appears a brave move but, on closer inspection, it has a market all to itself
It is said that fortune favours the brave and, judging by the spectacular recovery of Aston Martin in the last few years, there would seem to be something in it.
As anyone who follows the industry even at finger-tip distance will know, the Aston Martin today is unrecognisable compared to the Aston Martin of even five years ago. The DB11 and Vantage have been accorded rapturous receptions, while the Valkyrie hypercar sold out as soon as its existence was made known to its most favoured customers.
And now more fortune has fallen Aston Martin’s way, and it has come from the most surprising of quarters. For it was Ferrari’s decision to reprofile the positioning of its flagship model when it modified the F12 into the 812 Superfast that created the gap into which this new DBS walks.