Scrap those dreams of wafting through Tuscany and pour cold water on thoughts of cruising the Amalfi Coast, it turns out a blast down the A30 from Bodmin to Penzance is what you really need.

Okay, so perhaps that’s not the exact trip in question, but Cornwall recently outgunned all of Europe’s most famous driving destinations to top some research by Honda into the ‘most pinned’ driving routes of the last year.

Using social media platform Pinterest as a guide, Honda ran the numbers across 650 European destinations to count the amount of locations users had flagged for their travel plans.

Cornwall won out with 78 ‘boards’ (26 ahead of Tuscany) dedicated to discussing the peninsula’s coastal roads. It also coincided with a 50% boost in Google searches for Cornish road trips between January and March 2021.

It represents a resounding win for the UK – and one in no way conveniently influenced by the fact you don’t need a PCR test to go to Cornwall, or a flight, or a visa, or a Carnet, or have to quarantine… Pasty, anyone?