As a result of the increasing popularity of the Zodiac and Zephyr cars fitted with automatic transmission, the Ford Motor Company Ltd. recently announced a reduction of £10 in the basic price of this optional equipment. The new prices are as follows:—
Zephyr saloon with automatic transmission: £725, plus P.T, £363 17s.; total £1,088 17s.
Zodiac saloon with automatic transtnission: £790, plus P.T. £396 7s.; total £1,186 7s.