Publicity and The Motor Car

I have noted, with some interest, that, in advertising the TR2 in the American Press, the Triumph Motor Company have used a “reflection” print of the same photograph used for British advertising purposes; thus producing a left-hand-drive car on the right-hand side of the road.

While this is an ingenious piece of photographic jiggery-pokery, the result is scarcely professional: the number plate is barely blocked out and a back-to-front Tax-disc remains on the windscreen. I sincerely hope that the production of their first-class little cut-price sports car has not brought the manufacturers to such a poor financial position as to have left no margin for decent advertising.

I am, Yours, etc.,

Marlow. RAY D. Catt, F/0