Lodge's Increased Business with South America

During, the first six months of 1949, exports of Lodge plugs — largely to hard currency areas — were seven times the value of the company’s pre-war overseas sales. During the past few months, in particular, there has been a considerable increase In the volume of business with South American countries.

An official of the company said it appeared probable that the outstanding success of the special Lodge racing plug had had a marked effect in the Argentine and Brazil, where the interest in motor racing is very keen. He adds “Certainly, since Britain’s new meat agreement with the Argentine, we are doing very much more business there.”