London - Brighton sponsor

This year’s RAC London to Brighton run, which takes place on November 6, will be sponsored by a commercial organisation.

Kenco Coffee will put up £250,000 over three years for major exposure to the estimated 11/2-million people who watch the 57-mile Run, a deal which RAC Chairman Michael Southcombe says will enhance the tradition and raise the profile of the biggest motoring event in Britain, though crowds already cause serious traffic problems.