Fostering an international network of classic car fans



Fostering an international network of classic car fans ivA.41

Beach, Goodwood, Monaco — not just places on the map for classic car enthusiasts. Historic cars, roaring engines, chrome glinting in the sunlight, the —

smell of gasoline in the air — this is what draws thousands of visitors, passionate classic car drivers and Credit Suisse customers.

Many Credit Suisse clients and co-workers share a common, fascinating passion: they are enthralled with the history of automotive technology from its earliest origins to the present day, and are themselves classic car owners. Therefore, it was only natural that Credit Suisse would create its own Classic Car Program —a forum that not only gives customers an opportunity to drive, but also to network and

meet motor sport pioneers like Alain de Cadenet. The result is a growing community that is based on the fascination for classic cars but also on personal friendships that have long since gone beyond mere ‘car talk’.

De Cadenet says: “With its Classic Car Program, Credit Suisse offers classic car fans a unique opportunity for sharing their passion with other enthusiasts in the classic scene and experiencing some unforgettable moments with them.” PARTNERING WITH THE MOST FAMOUS CLASSIC CAR EVENTS WORLDWIDE

As part of its Classic Car Program, Credit Suisse supports three of the most famous international classic events, such as the Concours d’Elegance in Pebble Beach (August 21). Every year on the third Sunday in August, the

most famous event of its type in the world attracts more than 200 valuable collector cars to the grounds of the Pebble Beach Golf Club at Monterey, California. The invitation alone is a definite feather in the cap and a prize can seriously enhance a vehicle’s value. Credit Suisse’s guests can enjoy the Concours, and are also invited to an exclusive tour to Carmel along the famous Highway 1. Another unmissable diary date for a classic car enthusiast is the Goodwood Revival weekend (September 16-18), which Credit Suisse has co-sponsored since 2009. This annual classic of the vintage car scene attracts over 100,000 motor sport and classic car enthusiasts — for the most part dressed in period costumes — to the Goodwood Motor Circuit in the south of England to marvel at the heroes of