Credit Suisse: a loyal supporter of the classic car scene
Pebble Beach, Goodwood, Monaco – fixtures at the forefront of the classic car enthusiast’s mind. Roaring engines, chrome glinting in sunlight, the smell of gasoline in the air – this is what draws swathes of passionate visitors, classic car drivers and Credit Suisse customers to historic racing.
Many Credit Suisse clients and co-workers share a common, fascinating passion: they are enthralled with the history of automotive technology from its earliest origins to the present day, and are themselves classic car owners.
Therefore it was a natural it for Credit Suisse to create its own Classic Car Program – a forum that not only gives customers an opportunity to drive, but to network and meet famous names from the world of motor sport, including Alain de Cadenet and Jochen Mass. The result is a growing community with a love of classic cars and often based on personal friendships.
Partnering with the most Famous Classic Car events worldwide as part of its Classic Car Program, Credit Suisse supports three of the most famous international classic events, including the Grand Prix de Monaco Historique, which took place in May 2012. The Credit Suisse Drivers Club, this year designed as a wooden Swiss chalet, was the ideal place for drivers to focus or unwind, and to meet like-minded competitors in a uniquely Swiss environment. In addition, it became a hub for media activity with the first Credit Suisse Historic Racing Forum, a panel debate including leading motor sport drivers.
Every year on the third Sunday in August, the most famous event of its type in the world attracts more than 200 valuable collector cars to the grounds of the Pebble Beach Golf Course on the Monterey Peninsula in the USA. An invitation to the Pebble Beach Concours d’Elégance (August 19, 2012) alone is a feather in the cap. A prize at Pebble Beach can seriously enhance a vehicle’s value. Credit Suisse’s guests can enjoy the Concours, and are also invited on the exclusive Pebble Beach Tour to Carmel along the famous Highway 1.
The week of automotive events that culminates with the Concours d’Elégance also includes The Quail: A Motorsports Gathering and the exclusive Quail Rally, both of which are sponsored by Credit Suisse.
The Quail is widely regarded as the perfect classic car garden party, and the invitation-only Quail Rally treats participants to the most scenic backroads on the Monterey Peninsula during the day while enjoying worldclass dining in the evenings.
Another unmissable diary date for a classic car enthusiast is the unique Goodwood Revival (September 14-16, 2012), which Credit Suisse has co-sponsored since 2009. This annual classic attracts over 100,000 motor sport and classic car enthusiasts – for the most part dressed in period costumes – to the Goodwood Motor Circuit in the South of England.
Enthusiasts can marvel at the heroes of the golden age of motor sport from the period 1948 to 1966, and become a part of this extraordinary spectacle. In addition to an exclusive hospitality lounge facing the racing circuit, Credit Suisse will offer its guests guided tours through the paddock.
Guests can enjoy being accompanied by famous drivers who will not only acquaint them with their vehicles, but also entertain them with gripping tales from their careers. Following on from the success of its inaugural Forum in Monaco, Credit Suisse will on Friday, September 14, 2012 host the second Historic Racing Forum. With renowned names from the historic racing world set to feature, the Forum will once again enliven and entertain the media and selected guests that descend on Goodwood, just as it did at the GP de Monaco Historique back in May.
In addition, Credit Suisse will be marking the Goodwood Revival with the Motoring Bugle, which visitors will ind distributed at numerous locations throughout the event.
Unless otherwise specified, the term ‘Credit Suisse’ is the global marketing brand name for the investment banking, asset management and private banking services offered by Credit Suisse Group subsidiaries and affiliates worldwide. This document is not intended as an offer or solicitation of an offer to sell or to buy or subscribe for securities or other inancial instruments or products.
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