Articles tagged TAG Heuer

Page 52 of October 2018 archive issue thumbnail Page 52, October 2018

Precision: October 2018

RICHARD MILLE When Richard Mille wakes up in his 18th century Breton château fancying a croissant, it’s not unknown for him to head off to find one behind the wheel of an ex-Björn Waldegård Lancia Stratos. This car was the foundation of a collection of classics that Mille began buying more than 15 years ago. It includes another Stratos that took part in several French regional events and, most...

Page 46 of September 2012 archive issue thumbnail Page 46, September 2012

Jack Heuer: A pioneer of his time

Jack Heuer celebrates his 80th birthday in 2012. The Swiss, Honorary Chairman of TAG Heuer and the great-grandson of watch company founder Edouard Heuer, has created a lasting legacy in the world of timekeeping, but his achievements go far beyond an iconic range of chronographs. His pioneering influence on sponsorship in Formula 1 and motor racing around the globe set standards that others can...

Page 57 of November 2007 archive issue thumbnail Page 57, November 2007

Conspicuous consumption

With a turnover of £2.2bn in 2007 alone, Formula 1 is among the richest sports on the planet. Even more remarkably, it’s still growing By Christian Sylt & Caroline Reid Formula 1 has been at the peak of motor racing for more than half a century. But what was once a sport renowned for its privateer teams and gentleman drivers is now synonymous with the world’s biggest blue-chip companies and...

Page 102 of July 2013 archive issue thumbnail Page 102, July 2013

Racing genes

Tag Heur - timing motor sport through three generations Jack was born in 1932 in Bern, Switzerland and, after studying for an electrical engineering degree at the Swiss Institute of Technology in Zurich, he joined the family company in 1958 as an engineer. A year later he set up the first Heuer sales subsidiary in the USA and in 1962 became majority shareholder of Ed Heuer & Co SA. Jack left...

Page 117 of May 2013 archive issue thumbnail Page 117, May 2013

When timing is everything

Watchmaker Jack Heuer forged close motor racing ties through associations with Jo Siffert, Steve McQueen and Ferrari. A modern marketing man's dream? Oh yes. And yet it all started purely by chancewriter Ed Foster As iconic motor racing images go, it's right up there: Steve McQueen — or perhaps more accurately Michael Delaney — doing up his blue open-face helmet while filming for Le Mans in 1970...

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