Jordan Rand: the adrenaline junkie model-turned-eSkootr racer

Electric racing

Athlete-turned-fashion model Jordan Rand used to get her thrills at superbike school, but now she's found a new outlet – in the groundbreaking eSkootr Championship

Jordan Rand eSkootr rider

Jordan Rand is now about to combine her modelling career with one in electric scooter racing


Jordan Rand is used to seeking adrenalin-junkie thrills. She knows what it’s like to being under competitive pressure. And she’s regularly been the centre of attention under the glare of the spotlight.

Rand is best known as a model for high-end fashion labels, but comes from an athletic background – the Colorado-native started out as a figure skater before transferring to track and field disciplines. Not one to spend any time hanging around, Rand has also harboured a passion for motorcycles, and trained at superbike schools to hone her riding skills.

This weekend, she’s set to combine all of those experiences by racing an electric scooter through at 60mph through a London warehouse.

She’ll be doing it as a rider in the eSkootr Championship, which sees its very first round take place today at Printworks in the south-east of the city.

The series, which is the first ever for racing electric scooters, aims promote sustainability and micro-mobility in cities and has attracted riders from speed skating, BMX and motocross.


Rand’s route into this new sport has been no less conventional than any others. After starting out as a figure skater and then a track and field athlete at university, she embarked on a modelling career – her new place of work required a new form of transportation.

“I got my first motorcycle quite late in life,” she explains. “I just moved to New York City and I needed to get around.

“The most logical thing for me was to buy a motorcycle – though I’d never ridden one before and didn’t have a licence. But I went to the dealership and I picked one out that I thought was pretty.

“We did all the paperwork, and the salesman asked me ‘How are you going to drive this home?’ I was like, ‘I don’t know. I haven’t thought that far yet.’ The guy in the dealership actually taught me how to ride that day. He followed me home in his car to make sure that I didn’t die!

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“From that point forward, I was addicted. I just absolutely loved motorcycles. I took training courses, I went to racing schools. I was just so obsessed with it, it really made me wish that I had started racing at a much younger age, discovering it when I was five or six like most of the MotoGP guys do.

“When eSC came about, I was like, “This is it! This is my chance to get into racing!”

Rand’s mind isn’t just on purely racing matters though. She first began to make the push for diversity in her modelling career, and is now taking strength from the fact that eSC is in line with those values.

“That’s actually probably the biggest reason why I wanted to be a part of eSC,” she says. “In the modelling world, I really started to put my foot down in a big way, saying I refused to work for brands that are not going to have genuine diversity in their campaigns and allow me to have my natural African hair style.

“I used to have a lot of clients that wanted to straighten my hair, loosen the curls or wear wigs to be more caucasian looking and accommodate their vision – they wanted diversity in their campaigns, but they didn’t want me to really be me.

“I said: “I’m sorry, is the natural version of me not palatable for you or your customer?'”

Moving into eSC, Rand has found herself on the same page as the championship and its outlook.

“eSC is super passionate about making sports accessible”

“When I started working with eSC, I began to understand its vision and realising that it’s super passionate about making sports accessible, so that people that don’t come from super wealthy backgrounds can actually have a chance getting into it. We have so many racing series that are just so expensive to get into and ESC is one of the first that’s actually reasonably affordable.

“In doing my research on eSC, I was like: ‘This is so freakin’ cool, they’ve created a sport that is genuinely inclusive, it’s gender diverse, it’s racially diverse, is really wanting to change the way that motorsport is run and create something that’s going to encourage people to consider micro-mobility in cities.'”

Now she’s become accustomed to the scooter used in eSC, Rand says she finds that riding experience more rewarding than riding one of her superbikes.

“I honestly think it is more satisfying in a way, because it’s more work,” she says. “Because you’re standing, the amount of fatigue that you feel in your legs coming off the scooter is unbelievable – they feel like jello.

“On a motorcycle yes, you feel fatigued, but it’s not like to the point where you’re gonna fall over by the end of the day!

Jordan Rand eSkootr rider

Rand – a former figure skater and track athlete – says the physical demands of the scooter are huge


“Everyone has different riding styles, but I switch my feet position in every corner, which is difficult on a moving platform.”

However, a chance meeting with a specialist in the field has helped Rand to work on this aspect.

“I actually bumped into George Russell in a gym, and he works with an athlete fitness company called Altum,” she explains.

“They really study the sport and come up with super creative ways to train the body very specifically to that.

“Since this is such a new sport, I really wanted to work with someone who’s really going to take into consideration what the body is actually going through.

“We focus on arm, leg and core strength. One exercise involves holding doing a plank, then hitting certain lights on a board to improve reaction times. It’s crazy how you start off so quick in the first ten seconds, but then your brain starts to fatigue.”

It’s not just a fitness challenge the scooters represent – the approach to going faster is different too.

“Because the tyres are so small, your contact patch and therefore your grip is much less than say a motorcycle,” she says. “You really have to manage the tyres, find that delicate balance of grip, you can’t go flat out.

“It’s going to be interesting today, we’re just doing practice, so it’ll be my first time out on the track. The surface that we’re riding on is part cobblestone, and the other part is concrete. Neither of which are asphalt or grippy for tyres. It’ll be nice to see how we get on.”

Jordan Rand eSkootr rider

Tests sessions have been held at Paul Ricard and other locations around Europe


Despite all the extra attention she’s received from taking part in the series, Rand is only looking to channel what she knows from her previous occupations in sport and in front of the lens.

“You perform as a model,” she says. “When you’re on set, you’re the only one there and are surrounded by a roomful of people that are all just staring at you: lights, camera, action! The entire team is just all looking at you and you have to move.

“I love that in figure skating too because I have a lot of body awareness. I love to express myself through movement, and I think what really makes a beautiful photo also helps when competing as a figure skater.

“You get on the ice and you’re the only skater in an arena full of people. All eyes are on you, and there’s a lot of pressure and adrenalin.

“It’ll be a very similar feeling at the start on the ramp when you’re going into an eSC race. This is a full-on career opportunity, and I feel like I can thrive.”