High-risk and hair-raising: how MotoGP aims to hook new fans
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
The fourth Hall of Fame category is here. This month we turn to motorcycling and its greatest names. To help us narrow them down to a shortlist of 12 we brought in Mat Oxley and ex-MotoGP rider Jeremy McWilliams.
We run through two-wheeled stars from Valentino Rossi to the cheeky Londoner Barry Sheene. As Rob says in the introduction, this one’s for all you racers.
As always, let us know what you think.
Vote on the Hall of Fame motorcycle category here.
Vote on the Hall of Fame motorcycle category here.
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