High-risk and hair-raising: how MotoGP aims to hook new fans
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
Hayden made his MotoGP debut in Japan 2003 for the Repsol Honda Team and just two years later finished in third position in the championship behind Valentino Rossi and Marco Melandri.
The following year, only his fourth in MotoGP, he won the world championship title in a thrilling final in Valencia, denying Valentino Rossi a fifth consecutive crown. He made the switch to Ducati in 2009 where he remained for five seasons, before racing for independent team entries. In 2016 and ’17 Hayden raced for Honda in the World Superbike Championship, claiming one race victory in Sepang.
Owned by Liberty Media, MotoGP is reshaping its marketing, messaging and reach - but turning intensity into mainstream appeal is a more complex task
Last weekend’s Catalan Grand Prix was another reminder that some things in MotoGP need to change
The French Grand Prix is one of MotoGP's greatest spectacle, but it's also the most demanding weekend for the riders who call France home
Jorge Martin announced himself as the new MotoGP championship favourite in France while Marc Márquez took another trip to hell, but it wasn’t all bad news for the reigning champion