Motor sport watches don’t get much more evocative than TAG Heuer’s new Monaco edition, which brings together a classic chronograph and an iconic livery.
Whether your mind leaps to Steve McQueen, the Monaco Grand Prix, Le Mans or a Porsche 917, the limited-edition timepiece well and truly recalls a golden age of racing — and watch design.
The TAG Heuer Monaco Chronograph x Gulf is the latest edition of the Monaco watch, which made its debut in 1969; its release timed to coincide with this year’s Monaco Grand Prix which has a title sponsor for the first time, in the form of TAG Heuer.
So far, so neat for the marketing messaging, which then lurches to northern France thanks to the Gulf livery that can only evoke Steve McQueen in the Le Mans film. He famously wore an original Monaco on screen, playing racing driver Michael Delaney, while wearing a Gulf-striped race suit and competing in a blue and orange Porsche 917.
The TAG Heuer Monaco Chronograph x Gulf draws directly from that rich history,” says the company. “Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.”
