Followers of GT World Challenge may have seen the announcement that the series has a new ‘presenting partner’ in the form of a company called Desder. Never heard of it?…
Farer is a UK-based dial name founded in 2015 by four horophiles who thought there might still be space for another brand in the already crowded adventure-watch space. As it…
There’s been a noticeable rise in recent years in upcycled, recycled or reimagined racing items, such as grand prix brake discs being turned into wall clocks or used wheels into…
Maserati fans might have clocked the fact that the Italian marque’s Trident logo is a century old. It made its inaugural appearance in 1926 when the Maserati brothers built the…
Regular readers of Precision may be all too familiar with the TAG Heuer Monaco – there have been so many versions of it that it crops up here with almost…
If you’ve ever been into a Porsche Design store you’ll know that the legendary German marque is involved in more than just making cars. It can sell you anything from…
We’ve previously mentioned on this page that Chopard co-president Karl-Friedrich Scheufele has an obsession with classic cars, so it was no surprise to find him unveiling a watch at January’s…
Fans of the modern-day Aston Martin will know that watch partnerships have played a significant role in its development during the past two decades, starting with a deal with Jaeger-LeCoultre…
The Bamford name has been inextricably linked with classic cars since the 1960s, which is when JCB chairman Lord (Anthony) Bamford set out on a collecting path that has since…
There are driver’s watches, there are car watches, there are motoring watches – and then there’s the Heuer Carrera. True, it wasn’t the first chronograph made specifically for automobilists, or…
Patek Philippe If you’re serious about recording lap times, you’ll want to use a split-seconds stopwatch that can record multiple vehicles in succession. And if you’re serious about watches,…
Serial entrepreneur and Aera Instruments co-founder Jas Minhas can trace his horological roots back to the 1960s when his father set up a watch distribution business in Birmingham. Minhas, now…
Chronographs are inextricably linked with motor sport these days, but five years after Louis Moinet invented the function in 1816, Louis XVIII’s watchmaker Nicolas Rieussec developed a contraption that enabled…
At the start of 2025 we previewed the Mecum’s sale of the celebrated Essex Wire Shelby Cobra that the auction house described as “arguably the winningest Cobra of them all”.…
If you’re a Porsche owner or just one of the world’s millions of fans of the Zuffenhausen marque, you probably know all about Porsche Exclusive Manufaktur, the in-house customisation service…
Although Bulova has been owned by the Japanese watch giant Citizen since 2008, it has its roots in the US where Czech-born Joseph Bulova opened a small jewellery store in…
