Similar to Bentley’s Mulliner division, Rolls-Royce Bespoke, McLaren Special Operations and Q by Aston Martin, Lotus buyers will now have the opportunity to personalise the colours, trims and materials of their road-going cars. It has previously run ‘Lotus Exclusive’ and ‘Lotus Configure’ services, but now apparently intends to go more in-depth than ever.
To mastermind the operation, the Hethel firm has brought in Simon Lane, who headed up Aston’s personalisation service.
“I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand,” said Lane.
“Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”