Additional broadcast graphics within races will indicate “overtaking possibilities and potential moves, and to help fans keep track of drivers’ progress in the hunt for the Crypto.com Overtake Award.”
Though the Qualifying Sprint was met with overall positive feedback by fans, drivers and teams, the ‘F1 Insights powered by AWS’ graphics have been met with ridicule by some – the jury will be out on the extra on-screen information.
This isn’t all fans have got to look forward to – F1 has said there will “be other innovative Crypto.com branded content introduced across the official F1 social media and digital platforms.”
Crypto.com of course sponsors F1’s fabled blue bus, which parades round the winner of the Sprint Qualifying on a ‘Victory Lap’.
“We’re delighted to be expanding our partnership with Crypto.com as we introduce the Overtake Award which will integrate the brand into Formula 1 throughout the season, in addition to the title partnership of the F1 Sprint Events,” Ben Pincus, Director of Commercial Partnerships at F1 said. “The Crypto.com Overtake Award gives us the chance to celebrate drivers’ instincts to make bold and strategic moves which reflects the qualities needed when dealing in cryptocurrency.” Here’s looking to F1 drivers getting ‘Crypto’ on track.