Actor Gemma Arterton hosted the event and a cameo appearance of current Bond actor Daniel Craig fit the bill, but wasn’t the only one. Fresh from (another) Super Bowl success, Tampa Bay quarterback Tom Brady passed along his well wishes to the team ahead of the season. But is Aston Martin really capable of giving its own MVP a shot at the title?
There was much to be said about the ‘Tracing Point’ from 2020, a close imitation of the Mercedes W10 championship winner (that prompted a rewriting of the rules to prevent copying on such a level again) provided the basis that helped the team to its best result of the current engine era, but its ambition is way beyond respectable finishes year after year.
“The team who designed and built our new Aston Martin Cognizant Formula 1 car – the 500 men and women who conceive, manufacture, build and prepare our cars so that we can go racing at the pinnacle of global motorsport – has always punched above its weight,” Aston Executive Chairman Lawrence Stroll said at the team’s launch.
“I’m not too old. Last year it’s not a secret I was not at my happiest. This year I’m very much looking forward”
“Now, as the Aston Martin Cognizant F1 Team, it has the power with which to punch even harder. This is just the beginning. The team is pushing forward, and our ambitions are limitless. We now have the pieces in place, the people and the partners, to make real progress.”
The team has wasted no time putting the Canadian mogul’s resources to use. A new factory is already under construction and will be operational by August 2022 according to team principal Otmar Szafnauer. It’s now adding a driver with 13 years of experience at the sharp end, at least half of those spent fighting for a world title.
“Bringing someone in like Seb with the experience that he has, he knows how to win races, he knows how to win world championships,” Szafnauer explained to Sky Sports F1.
“He’s still a young man and he hasn’t forgotten how to drive a Formula 1 car fast. He’s got a great work ethic. We and he leave no stone unturned looking for performance so I think with all those qualities it’s exactly what this team needed.”