Red Bull’s corporate reset puts its Verstappen-era winning culture to the test

Max Verstappen has committed his future to Red Bull, but his new deal is also a vote of confidence in a team reshaped by Mateschitz’s death, Newey’s departure and Horner’s ousting as it seeks to restore its winning edge

September 28, 2026

Who knows what riches Max Verstappen was offered to lure him away from Red Bull Racing? A blank cheque, the keys to any kingdom he might desire and all the fringe benefits imaginable, plus promises of untold glories, have the power to turn any driver’s head, especially if they’re struggling to win races. Yet despite those temptations, in August he agreed to a new deal to stay put until at least the end of 2030. No matter what exit clauses there are – and they do exist given the enormous leverage Verstappen has as Formula 1’s best driver – convincing him to put pen to paper is a resounding endorsement of a team badly in need of one.

Red Bull has been transformed. It long ago grew out of the edgy disruption of its youth, transitioning into the dominant twin peaks of its prime from 2010-13 and 2021-24, punctuated by the difficult years when its relationship with Renault broke down. With more than two decades on the clock, it has become something else in middle age: firmly a figure of the establishment whose domain it once brazenly gatecrashed. What’s not yet clear is whether this new incarnation retains the edge that made Red Bull so successful, and whether it can recapture that success.

Max Verstappen pictured alongside Ford Racing branding

From left: Ford-badged 1.6-litre V6 engine is best on the F1 grid; Max Verstappen is central to Red Bull’s plans of returning to the top

Getty Images

Superficially, much is the same. The familiar colour scheme of dark blue, red and yellow remains and Max Verstappen continues to mock the laws of physics by dancing on the limits of the car’s potential, even if the results are subdued. That’s the guarantee you get from him, whether he has a car that can fight for the championship or, as has been the case so far in 2026, one capable only of second or third even on a good day.

When Verstappen signed his new deal, team principal Laurent Mekies described him as one of the pillars needed “to open that winning cycle again”, and identified “the best talents” throughout the organisation and “the number of strategic decisions made that we trust will give us a competitive advantage” as the other keystones. That latter point is revealing – Red Bull needed to prove to Verstappen that it was still capable of being the unbridled winning machine that allowed him to take four titles from 2021-24. He always wanted to stay, but it needed to be about more than just the loyalty that he prizes so much.

“Being part of this team already for such a long time, it’s definitely like a second family,” said Verstappen at the Belgian Grand Prix, just after confirmation of the deal extension. “We have won so much, and we have had so many incredible moments together. And then with Laurent joining last year, from the start the relationship has been really, really good; very open and transparent. And that’s why I think also from my side to make up my mind was just about exactly that: about the future, some strategic decisions as well within the team. For me, it feels absolutely right to continue here. And I always said, and I said this when Dietrich was still alive, my goal and target is to finish my career in this team, and we’re getting closer to that. So, that’s why I’m very proud to extend and try to get back to the top. We have tasted a lot of being on top; that’s why I think you are very hungry to try and get there again.”

Red Bull power unit components and F1 engineering work

From left: Disaster for Verstappen at this year’s Dutch GP; despite a brain drain at Red Bull, the team remains among F1’s ‘big four’

Getty Images

The mention of Dietrich Mateschitz is significant, and is at the heart of understanding why the team is no longer as it once was. The Red Bull co-founder was the driving force behind its motor sport activities, but his death in October 2022 proved an inflection point for the F1 team. He was the alpha and omega of Red Bull’s operations in F1 and beyond; he held full management control despite owning 49% of the company to the co-founding Yoovidhya family’s 51%. His word was law, making him one of the last of the old-school autocratic team owners. As the head of two F1 teams, he wielded his enormous political power judiciously, economically and effectively, ensuring that, on the rare occasions he spoke publicly, his words advanced Red Bull’s cause. Yet while he had control over the F1 team, he never felt the need to flex that power on a day-to-day basis. Christian Horner, a bold appointment as team principal after Red Bull bought the ailing Jaguar team in late 2004, and long-time adviser Helmut Marko were his vicars on earth and had the autonomy to do things their way. Only occasionally did Mateschitz intervene, despite being engaged in what was happening.

“I always said my goal and target is to finish my career in this team”

Human nature abhors a power vacuum, and a struggle for control behind the scenes inevitably followed. Design genius Adrian Newey sought a fresh challenge; Horner battled for even more control and lost out with his eventual ousting in July 2025, which was the consequence of a power struggle rather than the very public controversy that engulfed him in early ’24. Mekies, promoted with no warning from leading Red Bull’s second team, Racing Bulls, has described the “shock” caused by Horner’s departure, and has been charged with leading the team into its new era. Even Marko was pushed out, albeit with the announcement allowing him to describe his departure as “the right moment” to move on. There were no winners, except for Red Bull GmbH itself, which has now exerted a more corporate, less individualistic power over its F1 operations.

Max Verstappen meets Red Bull team members after a race

Red Bull co-founder Dietrich Mateschitz, team chief Christian Horner, adviser Helmut Marko and Marko’s protégé Verstappen, 2018

Dppi

Oliver Mintzlaff, Red Bull’s CEO of corporate projects, is the man at the top, and he has taken an active interest in the F1 team’s operation while keeping a low media profile. He wields some of the power Horner once did, with Mekies a diminished day-to-day boss not through any lack of ability, but through a narrower remit and the desire for there to be greater corporate oversight. As Mintzlaff puts it, “If we look purely at the racing, Laurent Mekies is the boss.” However, Red Bull has wrested control in other areas such as marketing, major personnel-appointment decisions and the big-picture strategy.

“We benefited from Max, the best driver in the world, but the truth is he owes a lot to Red Bull”

Corporate owners becoming too involved is always a concern in F1 because teams are highly specialised and can be weighed down by an excess of interference. They must wield power with a light touch, with full understanding of the people they are dealing with – and Mintzlaff and Verstappen took a little time to get onto the same page. In April last year, Mintzlaff’s public position was that “we benefited a lot from Max, the best driver in the world, but the truth is that he owes a lot to Red Bull”. That followed a year after Verstappen saved Marko from being axed by Red Bull thanks to a clause in his contract that allowed him to leave if such a move was made. But Mintzlaff and the Verstappen camp – Max, father Jos and manager Raymond Vermeulen – are now more closely aligned.

The jury is still out on how effective Mintzlaff is politically, an area where Horner and, when necessary, Mateschitz were potent forces. Indeed, given how the shaping of the ADUO system – the ‘additional development and upgrade opportunities’ to allow power unit development – played out, with Red Bull’s V6 being deemed the benchmark, it’s legitimate to ask whether Mintzlaff missed a trick. But with FIA president Mohammed Ben Sulayem publicly backing the push for further changes on the power unit side to help struggling Honda and needing support from rival manufacturers, there’s a chance to fix that amid the horse-trading this will demand.

Max Verstappen drives the Red Bull F1 car

Despite difficulties with Red Bull’s RB22, Verstappen’s racing élan keeps the car among the frontrunners

Getty Images

That the Red Bull Powertrains engine is good enough to be considered the best in F1 is remarkable in itself – and note that this applies only to the performance of the V6 internal combustion engine outside of the energy recovery systems that contribute 47% of the power, which explains why its Ford-badged power unit overall is not as strong as the Mercedes. Red Bull Powertrains is a brand-new operation and, while it invested in the best equipment and people, many poached from Mercedes including boss Ben Hodgkinson, there was no guarantee of success. But the ethos within the company matches that which made Red Bull’s F1 team so successful, namely an aggressive, free-thinking approach that is reckoned to be markedly different to the more conservative mindset within the Mercedes programme.

Returning to the chassis side, Verstappen’s reference to “strategic decisions” was deliberately oblique. The most obvious example is the new state-of-the-art wind tunnel, under construction at Red Bull’s Milton Keynes base, that will come online next year. Its current tunnel at Bedford has served the team well, and is at a very high level technologically, but is limited by its origins as, to use a phrase beloved by Horner, “a cold war relic”. There are some problems you can’t get around, notably the temperature sensitivity caused by the ageing structure, which makes the data unreliable below 5˚C or above 25˚C. Even within that temperature window, it’s not quite as high-fidelity as the latest tunnels in F1 used by teams such as McLaren and Aston Martin. It’s no surprise Red Bull has had correlation problems at times. But that wind-tunnel project was green-lit long ago, so there’s much more to this than that single big-ticket item.

Red Bull’s Ford-powered F1 car on track

Verstappen has voiced concerns about the ride of Red Bull’s cars – past and present – on the kerbs

Dppi

Technically, Red Bull is stumbling down a rocky development road. It started the last regulations cycle in 2022 in all-conquering form, with Newey designing that year’s suspension around good mechanical platform control with minimal dive and pitch. This worked well, meaning the porpoising that blighted others wasn’t a limiting factor and, after some initial trouble from Ferrari, Verstappen dominated that season. Red Bull then steamrollered the opposition in 2023, winning 21 out of 22 races, with Verstappen taking the title again in 2024 as resurgent McLaren took the constructors’ crown. Red Bull’s failure that year was ascribed primarily to Sergio Pérez’s struggles in the second car, but that was only part of the story.

“It isn’t easy to pinpoint one exact problem. It might be a few things”

McLaren pushed to run at lower ride heights, unlocking more performance potential once it got porpoising under control, while Red Bull was trapped by the ceiling of its own concept. And, as Verstappen stressed repeatedly, even when it was winning easily, the characteristics that would become a problem in 2024 and ’25 were already a limiting factor. Today there are still problems with car balance and ride that blunt Red Bull’s sharpest weapon – Verstappen. While the chassis rules changed completely this year, the processes and tools used to design the car remain, and some stubborn problems remain.

“Some things carried over from the previous cars,” says Verstappen. “I was complaining about the ride on the kerbs before and I’m still complaining about it, so there are things that we are looking into, to try and fix. But the answer is not very clear or straightforward, otherwise we would have fixed those things. Performance can be very complicated and it isn’t easy to pinpoint one exact problem, because it might be a few things that come together that create a problem. You need to figure out all those details on the car to try and be better.”

Red Bull F1 car alongside a wind tunnel model

From left: A new wind tunnel is being built in Milton Keynes; Max has suggested he’ll stay with Red Bull for the rest of his career

Red Bull still has much to prove in the post-Newey era. While he was not the sole architect of its success, he played a key role even at times when there were attempts to downplay it. Indeed, after leaving he gently railed against suggestions he was not that engaged in F1, underlining the fact that he remained influential. But designing and developing an F1 car is a collaborative task and there is still enormous depth on that side at Red Bull. Technical director Pierre Waché has played a crucial part, taking over that role in 2018 and working with Newey until the design legend left and, while he had strong support from Verstappen, this must have been shaken by the stuttering progress in recent years. While its car is no longer limited by the narrow operating window that hindered Verstappen two years ago, this still hasn’t been sufficiently widened, which points to ghosts in the machine that must be run down.

Related article

There has also been a significant brain drain – those you’ve heard of, such as Jonathan Wheatley (to Audi, which he’s now left), head of racing/Verstappen’s race engineer Gianpiero Lambiase (still working for Red Bull but with a deal to join McLaren), former chief designer Craig Skinner and Rob Marshall, now chief technical officer at McLaren, as well as many less-familiar names down the ranks – so it’s legitimate to question whether Red Bull has been diminished. However, many of the characteristics – the sheer competitive drive and a culture that is often compared to that of a much smaller team, “an F3000 team” as Horner once put it – remain. Whether that will fade over time is another question. F1 is a fast-moving sport, but the ebbs and flows of teams can happen at a glacial rate.

Verstappen explains his thinking behind staying with Red Bull elsewhere in this issue. However it is thought there is another reason too: the desire to finish his career with Red Bull to fulfil some kind of promise made to Mateschitz. But the most important factor must be his confidence that Red Bull in its current form is capable of returning to the top. Verstappen is crucial to that not only because of how quick he is, but also because of what Mekies has characterised as the ability to identify the “untapped lap time reservoirs” in the car that can be exploited.

Max Verstappen celebrates with Red Bull’s Ford-powered car

From left: Second in Hungary – one of half a dozen podiums for Max in ’26; Red Bull’s partnership with Ford lasts until at least 2030

The question is whether this changed version of Red Bull has the magic of its former self. It has the resources and the personnel to do it, not to mention the enormous potential of being a fully integrated works operation in control of its own power unit destiny. The ingredients are largely the same, but much depends on whether the replacement of autonomy and empowerment with corporate oversight can recapture the sharpness of response that defined Red Bull in its glory years. Verstappen’s new deal suggests he believes that it can, but he also knows there’s an escape route should he need it.

What’s positive is that Red Bull’s current form is good. It remains firmly in F1’s big four and, while Verstappen managed just six podium finishes in the first 14 grands prix of this season, it’s on average only 0.6% off on single-lap pace – equating to around half a second over an 80sec lap. Bearing in mind that it has a power unit disadvantage in terms of overall performance, this suggests a car that, while not outstanding, is still effective.

Anything less than regular wins and a title challenge is a failure for Red Bull, with the small difference in performance between a good team and a great one the product of the resources and people. Verstappen has staked his future on Red Bull understanding that its success under Mateschitz was down to freedom and empowerment, not exerting control for its own sake.