Articles tagged Edouard Heuer

Page 46 of September 2012 archive issue thumbnail Page 46, September 2012

Jack Heuer: A pioneer of his time

Jack Heuer celebrates his 80th birthday in 2012. The Swiss, Honorary Chairman of TAG Heuer and the great-grandson of watch company founder Edouard Heuer, has created a lasting legacy in the world of timekeeping, but his achievements go far beyond an iconic range of chronographs. His pioneering influence on sponsorship in Formula 1 and motor racing around the globe set standards that others can...

Page 117 of May 2013 archive issue thumbnail Page 117, May 2013

When timing is everything

Watchmaker Jack Heuer forged close motor racing ties through associations with Jo Siffert, Steve McQueen and Ferrari. A modern marketing man's dream? Oh yes. And yet it all started purely by chancewriter Ed Foster As iconic motor racing images go, it's right up there: Steve McQueen — or perhaps more accurately Michael Delaney — doing up his blue open-face helmet while filming for Le Mans in 1970...

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